Description
Sport Marketing by Bernard J. Mullin, William A. Sutton and Stephen Hardy . Explore the world of sports marketing with this comprehensive textbook by Bernard J. Mullin, William A. Sutton, and Stephen Hardy. Explore the world of sports marketing with this comprehensive textbook by Bernard J. Mullin, William A. Sutton, and Stephen Hardy. A valuable resource for students and professionals alike, it offers in-depth coverage of the industry's key principles and practices. From strategic planning to event management, this book provides insights into the business side of sports. Whether you're looking to further your education or enhance your career, "Sport Marketing" is an essential addition to your professional library.